The Meaning Behind the Name

Auryana (pronounced Ohr-yah-nuh) is a name rooted in meaning. Inspired by the word “aure” — which means both gold and breeze — it reflects the very essence of who we are: soft power, quiet movement, and uncompromising standards. It’s also a nod to aura — the presence you carry, the energy you leave behind.

But more than definition, the name carries legacy.

Auryana is drawn from the founder’s own name — a tribute to her mother’s brilliance and the cultural richness of uniquely Black names. Names that are invented, reimagined, and boldly claimed. Names that carry poetry, memory, and power.

In a world that too often mispronounces and disparages Black names, Auryana stands as a celebration of them — not just as identifiers, but as art. As identity. As a declaration that Black names deserve to be said, seen, and honored.